Testimonials
"I am ecstatic about the work you’ve done for me. Of all the marketing resources and services that I have used in the past. YOU ARE BY FAR THE BEST!"
"I've had the opportunity to work with many interprofessional marketing consultants...[You] have encouraged and brought out the best in me. I would encourage all of my colleagues to try your company; it has created opportunities for me, and it will for them too."
"Your company has developed systems that lift the burdens, anxiety, and fear about practice building off our shoulders. I can tell you that there is nothing else that even comes close in the chiropractic marketing arena today!"
"You know and understand our market better than we do! My practice is growing, and with you at my side, I have great hope that all of my goals and dreams will be met. Whatever got you to venture into chiropractic…I’m glad you did!"
"I was recently talking to a fellow chiropractor who was wondering where you could ever find a public relations chiropractic assistant that had all the necessary skill sets to cover all aspects of the marketing needs of a chiropractor. I told him I’ve found that person, and it’s a company. It’s you."
"I can’t thank enough my marketing mentor Evan Richards, without him my international radio show would not have happened. He stepped in, and made a home run. I thank Evan ever so much and am endeared to him forever! I hope everyone needing better marketing will get to know Evan as I have!"
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Dear Chiropractor,
My name is Evan W. Richards. If you are seeing this site it is because there is at least some potential for us to work together. To that potential I will here provide a “to the point” layout of the current marketing options available. I have not written this content to be diplomatic, nor to provide you a hyped up “warm fuzzy” for you to consider…this page is not meant to “sell” you, but simply to provide some marketing principles (truisms) that you will either agree with, or disagree with. To simplify the choice of our potential to work together – the bottom-line is this… If you agree 100% with what I present here – then there is a good chance we can work together – and we should probably spend some time wherein I can provide a demo to you of marketing I have done and am doing for other clients. After which you can tell me if you want me to work with you/for you. However, should you find yourself disagreeing with any aspect of what I write here – then there is no reason for us to spend more time together as it will verify that our personalities and/or mindsets in regard to marketing do not match. First, there are (3) key words that I think are important to keep in mind here. These words are; “Properly”, “Consistently” and “Effectively”. In order for marketing to really work and be effective – it needs to be done properly and it needs to be done consistently. For marketing to be done properly and effectively marketing needs to be administered from a three-pronged approach – taking into consideration all aspects of; Internal, External & Internet related marketing activities. I will not explain myself here at this time in regard to what I am about to tell you, but I will stop here for a brief moment…only to mention that if you think you can be truly successful in today’s highly competitive market arena by not using a strong three-pronged approach; Internal, External & Internet - to your marketing – my program is not for you. It’s just that simple. So to get back on track, in order to market effectively you only have (6) basic choices…
Obviously, I fit into the number (5) choice, but also believe there is validity to all (6) choices if/when used properly. I will cover each of these options one-by one…
# 1 Do the marketing yourselfYou are a Doctor. You get paid to diagnose and treat patients. That’s it. That’s all you can bill for and/or collect on. 
So (to give you the benefit of the doubt here) even if you are a really great marketing guru – unless you are competing against me as a marketing professional – and running a marketing company – then you are spending time doing “busy-work”, not doing the productive work of diagnosing and treating new patients. The bottom line here is that since effectively marketing your practice really takes a full time plus, effort in order to be done properly – if you are trying to handle your own marketing you will never have the ability to diagnose and treat your patients…and also properly, consistently, or effectively market your practice long term. It’s impossible to do and that is exactly why there is a infamous “feast or famine” syndrome among most chiropractic facilities. # 2 Give the marketing to your staff to doI suppose you have already given the marketing to your staff to do, but that it’s just not working…at least not working to the degree/extent you would hope/like it to. 
The bottom-line here is that unless you have someone on your staff that can spend full-time plus in marketing – and who has the skills necessary to do and implement all aspects of Internal, External & Internet marketing properly, consistently and effectively – you will continue to spin your wheels in this regard. This does not mean that you don’t have good/great staff – this only means that unless you have someone specifically trained, experienced and positioned to only provide the necessary marketing services; phone calls, appointment reminders, reactivations, updates, professional ad copy writing, direct–response marketing, graphic design talent, website design, programming, Search Engine Optimization (SEO), public relations, referral campaigns, MD and Attorney referrals, corporate programs etc, etc, that is needed…it will be impossible to properly build and/or maintain the desired level of success available. # 3 Hire another staff to come into your facility and handle your marketing for youThis is a truly viable choice…assuming you get the right person, to do the right things, in the right way that allows you to market/build your practice properly, consistently and effectively. The bottom-line here is that in bringing someone to the table that has the right mixture of skill-sets, talent, ability and attitude necessary to get the marketing done on a full-time basis will cost you approximately $30,000 to $50,000 to $75,000 per year guaranteed salary – depending upon experience and capabilities. Even then you would need to… 
Bottom-line here is that this is a very expensive proposition at best…(even if you can find someone semi-qualified) to do what you want/need done marketing-wise. # 4 Hire a coach, consultant or practice/business management company/entity to help you with your marketing
These are a “dime-a-dozen”. Not a bad approach however, if you want someone “telling you want you need to do” each week, then “holding you accountable” to doing it. All I will say here is that if you/your staff have the time to implement all the marketing on your side – then this might be the way to go for you. However, you still need to consider that your coach/consultant/practice management entity will not be responsible for new patients in the door – you will still be 100% responsible for this result. # 5 Contract a marketing specialist to generate new leads, new patient and more profits.This of course is the place where I fit. These entities also are a “dime-a-dozen”. 
The difference between the coaching/consulting/practice management approach and contracting a marketing specialist for marketing purposes is that where the consultant tells you what to do and expects you to do it – the marketing specialist tells you what they are going to do – and then you expect them to do it. The bottom-line here is that if you want someone telling you what to do – hire a consultant/coach/practice management company. If you want someone to handle your marketing for you then hire a marketing specialist. Over-all, if you find a good marketing specialist – this option will be best for you as…
Note: To see a demo that covers; “a” thru “d” above – call my office toll free at: (888) 514-3118, to schedule a 20-minute online personal webinar with me. # 6 Use a combination of any/all of the above
As previously mentioned, I believe there is a certain validity for a facility to make use of all (6) options as outlined above…however…this also depends upon your current financial situation and what you are able to accommodate. The bottom-line here is that I have no intention to replace anything or anyone that you currently are using and/or may decide to use in the future. I am simply introducing myself as an option in order to help build your practice; properly, consistently and effectively using all aspects of Internal, External & Internet marketing venues simultaneously in order to help you become better branded as the referred/preferred facility in your area. To schedule a personal 20-minute demonstration of what I am doing/how I can track what I am doing – please call my office today at: (888) 514-3118. Before calling to schedule your 20-minute online demonstration it may be helpful to review the FAQs Page as well. Thank you for your time today. I look forward to speaking with you personally in regard to your own practice goals. Evan W. Richards
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