Frequently Asked (as well as unasked - but thought)
Questions/Comments (FAQs)
I am going to excuse myself before-hand in regard to the FAQs’ because I am going to be a smarty pants…I know…it’s not the “proper” thing to do, but if you are still reading this – and trying to figure out if you should/shouldn’t invest 20-minutes in a personal demonstration on behalf of achieving your own goals…then perhaps you’ll get a couple of kicks out of my answers - and then you can get back to your busy day…
Question
What do you have to offer that my consultant, practice management company, practice coach, director of marketing & etc., doesn’t already provide?
Answer
Obviously for you that remains to be seen. The mere fact that you have made it this far and are reading this material is strong evidence that whatever you are receiving from your designated “help” is not help enough and that there is room for improvement.
However, I am not necessarily about replacing “who” or “what” you already have. I am about enhancing your current marketing in conjunction to what you are already using/doing.
Coaches, consultants, and management companies are easy to find and easily affordable…however…you still have the issue of HOW TO GET NEW PATIENTS TO YOUR FACILITY IN THE FIRST PLACE...!
That's where real marketing skill, adaptability, experience and customization have value - that is exactly what my niche is!
Question
As a Facility Owner, I don’t currently use/need your “3-pronged” (internal, external and/or internet) approach to marketing, what can you do for me?
Answer
Do you really have only one way to diagnose patients? Or only one way to treat? Doesn’t it make better sense to use your entire spectrum of skills, tools, equipment and facility—rather than limit what you can do for your patients?
If you are only doing internal and/or external marketing (but not using the internet and/or etc.)…you are limiting yourself, your practice and your community from receiving good Chiropractic care. I have also found that most facilities that only do internal/external marketing are still very limited in the scope of their internal/external marketing as well.
With that being said, if you want to invest exclusively into internal marketing specifically—as you know—that is always a good investment. The point being that this is about enhancing the parameters that you yourself establish.
Question
I don’t have a marketing budget, what can you do for me?
Answer
Use a principle of Chiropractic, and begin “internally and work out”.
It takes money to make money. If you don’t have marketing budget to put together, then use Others People's Money (OPM). If you don’t have leverage or access to OPM then build internally until you do. However, I find it hard to believe anyone who says they don’t have a marketing budget to invest in their own (obviously needed) marketing improvement.
Question
I am already doing well on my own, why do I need you?
Answer
Perhaps it’s not about NEEDING anyone; maybe it’s about WANTING a better result. The better question would be, “is there room for improvement—or not”? If you are already doing well—could you be doing better?
Question
Your offer sounds intriguing, but the timing is not right for me…can I get started in 3-6 months?
Answer
I have no idea. It depends on my work load at that time.
It also depends on if I have another facility in your area that I am working with on an exclusive basis or not.
It also depends on whether the current initial outlay is too much for you to get started now, because if it is, then it would be harder to get started later because obviously whatever you are doing now is not working for you – at least not to the degree or extent it should be – or the retaining me would not be an issue for you! (So who are we kidding here...?)
Question
I live in a unique area of the country and the people here are different than elsewhere, how do I know that what you will do for me is going to work for me?
Answer
Well…how do you know it’s NOT going to work for you?! Listen, I can’t prove anything to you – until after the fact. The “proof is always in the pudding”. What I can do is provide an online demonstration for you to show you how/what I do for others – so that you can make an educated decision to use me/my services or not! I suggest we do the demo. If you don’t want to hire me from that point – then don’t. If you do – then so-be-it…let’s get to it.
Question
Is there a guarantee?
Answer
Yes. I guarantee best value, most quantity, at the best pricing. Click here to view my Guarantee.
Question
Are you going to be in, or working from my facility?
Answer
Maybe. It really depends upon our involvement together. However, me being in your facility is normally not necessary. As you know, using today’s technology – I can reach to anywhere - from anywhere locally, nationally or globally.
Note: If need be/if paid for - I can fly out and spend a week at your facility. This option certainly has its advantages. We can talk about this option during our initial demo training time together if you would like.
Question
I'm a pretty creative marketing guy myself, why do you believe that you can produce better branding/marketing than what I am already producing on my own?
Answer
Historically speaking, results speak for themselves. IF, you were truly getting the results you want - you wouldn’t even be reading this right now – would you?!
Secondly, even if you are really great at marketing...then why are you running a chiropractic facility? Why not a marketing company? And since you are running a chiropractic facility - you do not get paid for your marketing creativity! You only get paid to diagnose and treat.
Frankly speaking, there is nothing that I could say, write or do that will convince anyone who just wants to be skeptical or critical.
However, the "proof" is always verifiable after the fact. As you already know, your risk factor in using me is virtually nil – or worse yet continuing what you are doing without using me.
To schedule your own personal demonstration of how I might be of benefit to you call me personally
at : (888) 514-3118
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